When we were tasked with the mission of re-imagining one of Sheffield's most iconic music venues, we fully embraced the chance. The first stage of developing the new brand was embarking on a journey of the venue's 37 year history. From the Arctic Monkeys and Pulp to Coldplay, Snow Patrol and The Killers, The Leadmill has showcased some the UK's best bands since it's doors opened in 1980. We drew inspiration from their earliest logos and music flyers as well as Sheffield's rich industrial history to create a new logo fit for Sheffied's premier live music venue.